December 2018–When Kerry Goff’s administrators at McMurry University in Abilene, Texas, asked him to find a better ticketing system for their theater department productions, he didn’t hesitate coming up with the solution.
“They came to see a show and said, can you find a better ticketing system?” said the new visiting instructor of theater. “I knew exactly what I wanted to use.”
He called up Ian Blackie, developer and owner of eReserve Ticketing. That is the ticketing system used at Fredericksburg Theater Company, where Goff had just completed 8 years as Artistic/Technical Director.
“This system is user friendly, I like the analytics, and it looked more professional than what we were using,” said Goff, who earned his Bachelor of Fine Arts in Theater and a Minor in Musical Theater at McMurry University.
The system will be implemented starting in spring at the Ryan Little Theatre, located inside the Amy Graves Ryan Fine Arts Center. The busy theater offers a stage, fly, and orchestra pit capable of putting on even large musicals. They produce upwards of six shows per year, including a summer season. All shows are open to public attendance, so allowing tickets to be purchased online will be a convenience for those off campus.
For Goff, eReserve Ticketing provides all that is expected of a first-class ticketing system at the university level–online and gate sales, ease of use, and thorough reporting. He ticks off a list of added advantages that come with using eReserve Ticketing:
Ready access to support
“I love Ian’s availability,” Goff said. “He responds to emails incredibly fast, and sets up regular times for checking in. That is a level of accountability you don’t see a lot. He is very informative and willing to help us get the most out of the system.”
Accurate seating charts
“I have found other systems confusing, with auditorium layouts that don’t look like the venue,” Goff said. “Ian uses the actual seating layout of your venue.”
eReserve Ticketing is already being used for ticketing sports and theater at Abilene Independent School District, so area residents are familiar with the interface
Coming back to the university after working in the “real” theater world, one of Goff’s goals is to give his students “hands on” experience in every aspect of maintaining a successful theater program. Upper-class students actually help manage all parts of the theater, including the box office, through the work-study program. So he plans to use the system in his theater management classes.
“We are running this as an actual theater company, more or less using it as a teaching class, making it as close to a real world theater experience as we can,” he said.
In the end, using eReserve Ticketing will allow Goff to concentrate on doing what he loves most–performing, directing, and teaching theater.
“We are bringing back programming that had been dropped, and I’m very involved in recruiting students into our theater program. I feel eReserve Ticketing is very invested in helping grow that success.”
To learn how easy it is for you to switch to eReserve Ticketing, contact Ian Blackie at firstname.lastname@example.org or 830-460-0883.