Jan 2017–In this case HOT stands for “hotel motel funds.” Many communities earmark tax revenues from hotel and motel stays to underwrite local nonprofits and events that draw in visitors.
It is an intense review process. In Fredericksburg, Texas, for example, the requests from 36 entities add up to double the amount of funds available. So it becomes important that organizations are able to document the number of visits and overnight stays they create.
That is where eReserve Ticketing comes in.
We offer powerful tools that can make the difference between receiving funds and being ignored.
The first tool is the basic data you collect from anyone making a ticket transaction. You receive their name, home address, town, zip code, and phone and email. From this you can track where they are from. (Out of town visitors are the ones that count in this case.)
Additionally, you can include a short questionnaire for ticket purchasers to complete. Common questions might be:
How did you hear about this event?
How many are in your party?
How many nights are you staying?
The information you collect is encompassed in one of our 17 detailed reports, which you are able to print as a pdf or download into a spreadsheet.
Here are two scenarios how organizations use eReserve Ticketing to solicit HOT funds:
Fredericksburg Theater Company
This successful award-winning theater company regularly receives $25,000 from city HOT funds. As a user of eReserve Ticketing from the beginning, they understand how to pull out pertinent data. At the most recent presentation to the City Council, for example, Director Steve Reily was able to quote attendance and growth figures over the past three years. He informed the council that
- attendance was up 33%
- more than 50% of ticket buyers were from outside our two-county area
“We use the questionnaire option,” Reily said. “With eReserve Ticketing, I can break it out by zip code, state, and county. That’s why I am able to state that we draw from 111 Texas counties and 29 different states.”
Those are amazing numbers for a community theater in a town of 10,300.
Another nonprofit uses HOT funds to publicize their once-a-year event, a launch of more than 100 rockets by high school students from across Texas. Unlike the theater tickets, admission to the launch is free. However, SystemsGo requires anyone entering the launch grounds to have reserved a ticket through eReserve Ticketing. This has two purposes: 1) requires the purchaser to acknowledge the risk of entering the site, and 2) collects data for use in requesting HOT funds.
(This is a perfect illustration of the question we often get asked about continuing to sell tickets for cash without entering them into the system. Our reply is that one of the true values of eReserve Ticketing is capturing valuable data to use for future marketing and funding.)
In the case of rockets, they were able to report to the council that their event drew more than 1800 out-of-town visitors who reserved 244 rooms.
This level of feedback has not escaped the attention of council members, who have publicly commended these organizations for the detailed and accurate reports. Many nonprofits have to resort to volunteers with clipboards at the gates or other less accurate methods to collect this data. With eReserve Ticketing, it is part of the package, that in these two cases more than justified the small ticket fee.
As a bonus, the demographic information you collect helps you target your advertising buys for your next event–an additional savings.
Find out how you can put the power of eReserve Ticketing to work creating stronger reports and safer transactions at www.highschooltickets.com.
Contact Phil Houseal at firstname.lastname@example.org or 830-456-6849.